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Fitbit

Helping college students stay motivated on their fitness journey!

OVERVIEW

ROLE

Research
Ideation
Conceptualization
UX Design
User Testing

3 UX Designers

TEAM

Jan '23 - Feb '23

TIMELINE

Miro
Figma
Notion
Dovetail
Otter.ai

TOOLS

The project aims to identify and overcome factors hindering college students' fitness motivation, fostering their fitness journey.

Disclaimer: This was a group project with three UX designers. In my portfolio, I am only presenting the concept I designed (individual contribution).

WHAT IS THE PROBLEM?

College students struggle to maintain fitness habits due to lack of performance tracking and difficulties in committing to workout goals amidst tight schedules and limited activity diversity.

HOW AM I SOLVING IT?

Location-based exercise tracking, allowing users to set specific targets, receive weekly statistics reports, and enhancing their sense of achievement and engagement.

WHAT IS THE IMPACT?

Improved user engagement and motivation, with users feeling more accomplished and committed to their fitness journey.

Project in a nutshell - TL; DR

Understanding The Problem!

Happy to help! Tell me?

Do you believe this is the case with every user?

We're facing a challenge with our app and could use your expertise!

Fitbit

We're struggling with getting users to take responsibility for their health

Fitbit

Especially those who are maintaining habits rather than starting as health enthusiasts.

Fitbit

In order to better understand the challenges faced by Fitbit users, it was important to first identify and analyze the current issues impacting the company's performance and user satisfaction.

Here's what the background of the challenge was;

After understanding the background of the problem, I could analyze that;

The goal is to enhance user experience to promote long-term engagement and responsibility among moderately active users, encouraging sustained fitness habits.

It suggests that people are motivated to engage in certain behaviors when their basic psychological needs are met.

My instant step was to understand human motivation, and that is when me and my team came across Self Determination Theory

My teammates and I identified three key factors to investigate further independently. I was really intrigued by the "competence" factor of this theory which means that;

We aimed to understand the motivation levels of our target users. And, because I was curious to learn more about competence, I took that part!

People are more likely to be motivated when they feel that they are capable of achieving their goals and that they have the skills necessary to succeed.

My instant step was to understand what keeps users engaged or attach to what they are doing, and that is when I came across the Expectancy Theory of Motivation!

I was really fascinated by this theory which means that;

Individuals are motivated to act if they believe their effort will lead to good performance, that this performance will result in rewards, and they value those rewards.

But the "WHY" behind users discontinuing their fitness journey was still a mystery, and that is when I spoke to a few users

Lack of Performance Tracking

Users felt less accomplished and engaged without tracking and reporting stats.

Struggling to Commit

Users struggled to commit to workout goals due to tight schedules and lack of activity diversity.

Trouble in Finding Accompanies

Users found it hard to connect with others sharing the same sport interests.

Affinity mapping help us identify three important pain points;

My Part!

And Voilà!

How might we enhance users' sense of achievement and celebration when they reach their goals and surpass their own records?

I quickly sketched a few concepts;

Performance tracking with micro-animations to highlight their best records so far.

Allowing users to set specific target according to distance, duration or location.

Brainstorming notes for animations!

Painpoint:

Users expressed a need for personalized tracking feature, which would let them set their targets with flexibility.

Custom Targets

A location-based exercise tracking feature that lets users set and track targets for distance, duration, or location, including a "return journey" option for round-trip workouts.

Painpoint:

Users often felt disengaged and less accomplished even though they achieved their milestones.

Achievement Recognition

To help users feel a sense of achievement during their fitness journey, achievements are celebrated with animated assets.

Painpoint:

Users felt frustrated when unable to track their progress effectively, hindering their motivation to improve.

All-time Best Record

Users can view their all-time best activity records under "Stats," making progress tracking more engaging and ultimately motivating users to break their own records.

FINAL SOLUTION

Reinforcing Behavior Change in Fitbit

The pinning part is cool, it's innovative. This would definitely help me in finding other routes for a run!

Loved the confetti, and animations are cute. I felt as if I achieved something for real, haha!

If this is for real, the 10-day report makes me feel like breaking my previous best goal!

User testing provided valuable insights, with both students giving a thumbs-up to the star animation on the Statistics page, as it made them feel accomplished and motivated to set a new record.

However, there is still room for improvement; one user suggested integrating it with Google Maps to provide information on routes with less traffic or suitable for morning run.

What did the users say?

After finalizing the design concepts, I conducted rapid user testing on them. A few user quotes;

One of the major takeaways from this project is that designing for behavior change is different from just creating a good user experience. It's about understanding what motivates users and what might hold them back.

I learned that by studying our users and their habits closely, I could create solutions that fit their needs within the Fitbit ecosystem.

Learnings